St Austell Brewery has brewed a one-off beer in support of Long Live the Local, the campaign to save the Great British pub. It celebrates the vital role pubs play in our communities, culture and the economy and highlights the jeopardy they face.
Three pubs close their doors every day in the UK due to a range of financial pressures. Spearheaded by Britain’s Beer Alliance, a cross-industry group of brewers and pub groups, Long Live the Local is calling for the Chancellor to acknowledge the vital social role that pubs play in communities across the South West and beyond.
David Cunningham, the campaign’s Programme Director, visited St Austell Brewery to help brew the Cornish Red IPA, aptly named Long Live the Local. The IPA’s red hue is inspired by the Chancellor’s iconic red Budget box.